Your media planning is only as strong as the information that forms it. A solid understanding of your product's geography, target, timing and competition is critical to achieving your company's goals.

Would any of the following tools help you to undertand your advertising problems better?

Mapping - Arcview GIS can take a spreadsheet of customer addresses and tell you which zip codes are responding best to your message.

Media Audits measures consumer markets for media and product use.

Smart Plus provides pinpoint targeting for broadcast.