Flighting. Are you advertising every week, or do you flight your program to include some hiatus weeks. Flighting can save budget without impacting awareness.

Ad Size. Are your ads large enough? Could they be smaller (cost less) and still accomplish the same thing?

Media Options. Are you using the right media? Is your program reaching all potential customers? Is it reaching too many people who couldn't possibly be interested in your product?

Internet. Are you using the internet to expose your message to this growing market? Do you feel your internet dollars are being well spent? Do you get periodic reports of the results of your internet program?