There are various dashboards designed to inform you about your marketing effectiveness at different levels depending on your requirements. These dashboards include By Medium, By Channel and By Campaign.
Using these dashboards you will find out which advertising campaigns are driving the most telephone calls, how the volume of calls changes over time, and which marketing is driving the best quality leads overall. This means that you can quickly focus your budget in the most effective areas, and cut out spending that it is just not producing the desired results.
By Medium Dashboard
We define a medium as a type of advertising. For example Pay Per Click (PPC), radio adverts or e-mail shots are examples of the different types of advertising that you may choose to use. At this level you are able to determine which mediums are the most appropriate for your business.
By Channel Dashboard
A medium can have any number of channels. In the case of the PPC medium these might include channels such as Adwords, Yahoo Search Marketing and MIVA. At this level of reporting you can ascertain which channels are generating the most responsive traffic and leads, so you can ensure you are focusing your budget in the most effective areas.
By Campaign Dashboard
Each Medium can be broken down into various campaigns, each of which may focus on a particular product or service, or maybe even a specific location. Reporting at this level will help you identify your most responsive campaigns and help you weed out your non-performing ones.
