Here you will find a log of every single tracked call that came into your business during the reporting period with all the details of how that person found you. This report will even tell you which keyword was typed into the search engine that sent the traffic to you.
You can examine here how the call was handled within your business, whether a lead or sales resulted, and which of your website pages the caller viewed both before, during and after they made their call. From here, you can even listen to a call recording of the actual conversation that took place. Clearly a very useful tool if you select this as an option. You can use this for training purposes, or even to test the effectiveness of specific campaigns.
