Challenge

Only Young Drivers, a car insurance specialist for young people, needed a way to track and identify phone calls to their business as all conversions are done offline by means of a telephone call.

As such, it was a vital criterion that Only Young Drivers could find out from which keywords and channels their phone calls were originating in order to make their future advertising efforts more worthwhile.

Solution
After researching various call tracking solutions in the UK, Only Young Drivers decided that AdInsight Clarity had the best technology for their needs.

They required a robust and innovative system that would track web visitors in order to cut ineffective advertising and match individual visits to quotations given by phone.

Results

The AdInsight Clarity solution has played an imperative role in the tracking capabilities of Only Young Drivers.

Since rolling it out, they have been able to see exactly what ROI their marketing efforts have delivered. As such, they have been able to concentrate on keywords with a higher conversion rate and have also greatly improved their click to call ratios.
“The ability to generate single unique numbers will be an important feature for Only Young Drivers in the future, as one of our aims is to list our services in both insurance directories and comparison sites.” Shane Ambridge, Only Young Drivers

About Only Young Drivers

Only Young Drivers are a relatively new car insurance broker specialising in providing young drivers insurance for young drivers aged 18 to 25. They use a unique telephone risk assessment to provide young drivers a motor insurance quote based on their own merits. Therefore, careful, responsible drivers with a good track record, are able to achieve considerable discounts on their young drivers insurance from Only Young Drivers.