Welcome to our new AdInsight blog! Over time we will be adding useful information about call tracking, as well as keeping people updated with the developments of AdInsight. We will also be posting call tracking case studies and other relevant information in the analytics and conversion tracking arena.

Some of the topics we will be covering include:

• How call tracking can be used to effectively track phone call conversions from when your potential clients picks up the phone, right through until they purchase your product or service. We will show you the ways you can track this and also highlight the amazing insight that this level of tracking can give to your business.
• How call tracking can be used effectively to track organic SEO initiatives. This will be predominantly focused on Google search, but we will also cover Yahoo and MSN/Live.
• How call tracking can be used effectively to track PPC initiatives. This will be predominantly focused on Google Adwords, but we will also cover some of the other big PPC providers, like; Microsoft adCenter, Microsoft adCenter and Miva.
• How call tracking can be completely integrated into your Client Requisition Manager (CRM) so you can benefit from even deeper insight into your conversion metrics.
• How call tracking can be integrated into your existing web analytics platform. This will be predominantly focused on Google Analytics, but we will also try to cover other web analytics platforms like Yahoo Web Analytics, Omniture, Click Tracks, Intellitracker and more if possible.
• and More!

We hope you find all the information to come interesting and insightful. Please feel free to comment on our blog posts as we love to hear from our readers.