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Category: AdInsight User Guides

AdInsight on Google PPCall – “bid for calls”

The announcement of “bid for calls”, a pay per call (PPCall) offering from Google, demonstrates that the search giant is now becoming wise to just how important phone calls are to businesses in the UK and worldwide. In association with Call Metrics, it is apparent that Google is trying hard to increase their presence in the online to offline conversion space.

With Google’s bid for calls, advertisers will bid for phone calls in addition to bidding for clicks. This will only affect Google searches on computers and tablets, as mobile devices handle phone numbers differently in a “click to call” method. Bidding for phone calls could lead to a new ranking factor for Google AdWords; “call-through rate” could be born out of this depending on the amount of bids and how many calls are received.

Despite this, Google’s Surojit Chatterjee has expressed that those advertisers who don’t participate in bid for calls won’t be disadvantaged when it comes to their PPC rankings. This is good news for companies seeking a more holistic overview of calls originating from online advertising, not just PPC.

AdInsight Clarity does just that. You can quickly identify your best performing online campaigns and the areas of spend that are less productive. In our Call Volume report, you might find that more of your calls come from Google Organic search instead of Google PPC; if you don’t track all of your online advertising, it would be hard to make this discovery.

Our Call Log is able to provide you with individual call records of every call, including campaign and traffic source information, what search they used and whether the call resulted in a lead or a sale. Our keyword report allows you to find out which keywords generate phone calls to your business; we report on every keyword including long tail and misspellings.

There is a lot of value in having a full call tracking solution such as AdInsight. With our own call tracking software, you can:

  • Understand how your visitors interact with your website before, during and after picking up the phone
  • Accurately determine which of your online visitors subsequently call you
  • How your visitors found you in the first place and via which keywords.

Further information about AdInsight can be found at http://www.adinsight.com/.

No Comments by Hannah on November 3, 2011
filed in AdInsight User Guides, Call Tracking - General, Google Adwords Call Tracking, Google Call Tracking, PPC Call Tracking, SEO Call Tacking
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AdInsight Clarity brochure

If you want to learn a bit more about AdInsight’s call tracking technology, why not check out our AdInsight Clarity brochure online?

No Comments by Hannah on June 9, 2011
filed in AdInsight User Guides, Feature
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How Do You Use Yours? AdInsight Clarity Features You Might Not Have Thought of Using…

Our developers here at AdInsight are forever improving, scrutinising and analysing our call tracking software as part of their role. As such, they’ve passed on some interesting nuggets of information that might just get your creative juices flowing.

This week our advice comes from the lovely James Heggs and is all to do with AdInsight Clarity’s ‘scheduled report email feature’.

Reporting on leads

At the moment, we see many customers using the scheduled reports to send them a call log by email, daily, weekly and monthly. However, one customer is using this feature to have emails sent to them regarding leads.

The way they have done this is to filter the report to show only calls that last longer than a certain number of minutes – in this case, seven. The thinking behind this is that if their call is longer than this, it is considered a potential lead.

Once a lead has been identified by a specific call length, it can later be used to contact the customer to follow up sales.

Reporting on marketing focus

Another customer has filtered a weekly email report to only show calls through the ‘affiliate’ medium. This helps them to see a week-by-week performance measure of their affiliates.

Have you done anything especially crafty with AdInsight Clarity like the examples above? If so, we’d love to hear from you! Of course, we’d love to hear from you anyway…

No Comments by Hannah on June 2, 2011
filed in AdInsight User Guides, Call Tracking Success Stories, Feature
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How to use our unique end of call sales tracking service

AdInsight’s unique sales tracking system allows each individual sale/lead made by telephone to be 100% accurately tagged to it’s originating campaign.

The system works as follows:

  • Agent hears a beep at end of call and the following message is announced:
    • “Press 1 to record a lead or press 2 to record a sale”
      • If 1 is pressed, agent hears another beep to indicate successful logging and call hangs up
    • If 2 is pressed, agent hears message
      • “Please enter the sale amount in pounds, followed by the hash key”Agent enters (eg 60#) … system beeps to indicate success and hangs up

All sales and leads can then be viewed in real-time using our campaign dashboards and the system will give running totals on ROI using aggregated sales values per campaign.

No Comments by richard on February 12, 2010
filed in AdInsight User Guides

Testing the WebRoute tracking code

A common problem with new clients testing their tracking code and rules is that they do not see the expected number on the website which contains the tracking code when entering from various tracking sources.

By default, our WebRoute system sets a cookie on the visitors browser with the initial tracking number which was served. An example is that if a customer first visits the site from a PPC source, and later comes back from an organic search for the company name, the visitor will see the PPC tracking number which we stored in the cookie. This allows the business to attribute the potential sale/lead by phone to the PPC click which costs the business money.

Clients must correctly clean all cookies from the browser they are testing WebRoute on. This means that the domain cookies are correctly deleted.

QUICK TIP: When using Firefox you can install the developer toolbar, which will allow you to only delete the cookies for the domain you are concerned with (this saves all your other stored data for other websites)

.

  1. Install web developer toolbar
  2. Load website with tracking code installed (i.e. your website)
  3. Click on the “Cookies” menu item
  4. Click on “Delete Domain Cookies”

For testing purposes, you can now navigate away from the site and return via a different traffic source which will allow you to see the right tracking number for that entry source.

No Comments by richard on December 18, 2009
filed in AdInsight User Guides
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