A new age of call tracking is almost upon us! In a few weeks we will open up our new call tracking solution, called AdInsight Clarity, for beta testers. This solution has been in development for over 1.5 years and includes many fantastic innovations.

Existing call tracking solutions suffer from many inherent problems:

• They are hard to implement and manage:
  • In many situations the business has to have a full understanding of all their marketing activity to be able to even contemplate using call tracking.
  • If the business wants to track their online activity there is inevitably some form of web development requirement.
  • For a successful online integration the business usually has to have an in depth understanding of how the internet works so they can setup the tracking correctly.
  • Every time you change your marketing you have to change the setup of your call tracking. This sometimes evolves complicated coding changes and potentially long development cycles.

• They don’t give you the full picture:
  • In most cases you are stuck with a limited amount of phone numbers for tracking, so inherently you can only track a limited number of marketing initiatives. This is especially true for online; you can normally only track a set number of channels or traffic sources, but keyword level call tracking is not possible.
  • Due to the above limitation you are also faced with making important decisions based on the grouped results of many marketing initiatives.

• They usually have several limitations:
  • Many online call tracking solutions can only track a few types of traffic or can only track them in a certain way which is ultimately limiting.
  • Complicated business structures prove difficult to handle because the systems are developed for general use.

So when faced with all these problems why have businesses still decided to utilise call tracking? The answer is simple; having some informative data is better than having no data at all and even this limited data has been proven to be invaluable for some businesses. But now the game is about to change!

AdInsight Clarity will solve most of these problems and more:

• Automatic setup: Once you have installed the provided code on your website AdInsight Clarity will do the rest:
  • Advanced algorithms are used to identify and automatically create campaigns which help segment data effectively.
  • Tracking numbers are automatically provisioned on an ‘as needed’ basis to ensure continuous operation.
  • There is no longer a need to understand and define what you would like to track, AdInsight Clarity will determine the important traffic sources and track them automatically.
  • Because AdInsight Clarity does the setup for you there is very little to manage; if you start a new campaign AdInsight Clarity will figure this out. Obviously, if you want more control it is also possible to set things up manually.

• More accurate and complete data:
  • AdInsight Clarity uses an advanced proprietary system that understands how your website is being used by every visitor. It does not use statistical estimates based on the average usage, which can be inaccurate at times.
  • This technology allows us to identify every interaction the visitor makes with your website and makes it possible for us to directly identify which visitor is calling you. You no longer have to use grouped data to make decisions; every online and offline conversion is directly associated with a visitor and so every marketing channel can be tracked accurately right down to the keyword.

• Agile system design:
  • Two years of research has meant that AdInsight Clarity has been designed to cater for most business structures and usage requirements, so even the most complicated client requirements can be met.

The next generation of call tracking is almost upon us, so watch this space for updates. Pre-registration is now open. Go to the AdInsight Clarity to find out more.