AdInsight Shortlisted for World Wide Innovation Award

Manchester-based AdInsight has beaten off stiff competition from larger international organisations to be shortlisted in a category of just five companies for the world-wide eConsultancy Innovation in Web Analytics Award. Two of the five shortlisted companies in the category are US based, and AdInsight is the only North West based company.

AdInsight was the first company in the UK to integrate call tracking technology with Google Analytics allowing clients to track phone calls back to the original online or offline advertising source.

Customer Chris Waring of Hanover Sterling comments: "Only six weeks after implementing the AdInsight Clarity solution, we have managed to use the data to effectively adjust our pay per click (PPC) strategy, which resulted in a 440% increase of our inbound enquiries. With such great results in such a short time we can't wait to see what further improvements can be achieved from this data".

Ross Fobian, director, AdInsight comments: "Our product is innovative because it helps businesses see exactly which advertisements are driving leads and sales via the telephone and which are not – helping business identify which marketing was worth the investment. It's all provided at the touch of a button and in real-time".

"The awards recognise innovation in the industry and we're tremendously proud to have been shortlisted for an award by industry ‘zeitgeist' eConsultancy. Having only set up AdInsight in 2008 it's been a fast growth path for us and winning this award would be a huge endorsement for the company, our product and the hard work we've put in."

The Innovation Awards, which will be judged by an international panel from companies known for their own innovation, such as BBC, Mercedes-Benz, Dell, Telefonica (O2), Dupont and BT, attracted over 400 entries across 21 categories from companies around the world.

The results will be announced on the January 17, 2011 via the eConsultancy blog, with the award ceremony taking place on the 9 February at the exclusive Sartoria Restaurant in Mayfair, London.

"AdInsight is helping marketers in over 1200 small and large companies to improve their marketing by being able to see how their marketing campaigns are affecting their offline telephone conversions and ultimately how they affect the businesses bottom line," concludes Ross Fobian.